The Mt. Fuji Times: MFTimes is a guidebook filled with subculture information for travelers in Mt. Fuji. Not only cover mainstream tourist spots but also introduce unique places like hidden gems and more. The theme is "How To Get Lost in Mt. Fuji." Japan's mysterious Mt. Fuji has many hidden charms and intriguing aspects waiting to be discovered. Through MFTimes, we aim to share the magnificence of Mt. Fuji with the world.